Project Odin | Bill Payments 2.0

After becoming a one stop shop for mobile recharge, postpaid mobile bill, DTH and Datacard payments, it was natural progression for FreeCharge to foray into other utility payment categories such as electricity. However we didn’t just want to add a few more forms without solving any real problem. So we took a step back and tried to understand the bill payments from a customer’s point of view.

To a customer, bill payments is an unwanted yet unavoidable monthly chore. Nobody likes to remember bill details, conduct a treasure hunt for bill amount on paper bills printed by ‘invisible’ ink, keep track of due date and finally, pay the bills. Now some things are unavoidable but we resolved to solve the rest. We think, customer doesn’t have to-

  1. Remember account number/customer ID
  2. Search for bill amount
  3. Keep a track of bill generation or due date
  4. Manage billers at multiple places

Personalized turbo billpay
To enable the successful enrollment in the first go, we stayed true to our “one input at a time” philosophy. Every input is supported by either dropdown menus or tool tips such as examples numbers.



After the customer inputs the key identifier such as account ID, additional information such as bill amount, due date etc. are fetched from the biller in real time so that customer can verify the details and proceed to pay. If no bill is pending, customer can save the biller for future.


Biller is ‘automagically’ saved and fetched in the next cycle after aforementioned steps. All the saved billers are shown on personalized bill payment home screen of the logged in user. Here the customer can view the bill amount and proceed to payment in one click.



Once the customer saves a biller, we take the responsibility to remind her about bill generation and due date arrival via SMS/emails at appropriate time. Customer can click the link in the notification and pay the bill instantly.

My Billers

The customer can manage all the bills at My Billers. She can switch notifications on/off or add/delete a biller. In the pursuit of customer’s convenience, we take some proactive decisions but the final control is left to the customer.


We really hope that you like our initial steps toward making bill payments a pain-free and convenient experience. Please give bill payments a spin on We’ll appreciate a feedback note at to help us improve further.

List of available utility providers on FreeCharge as on August 21, 2015.

  1. APSPDCL – Southern Power Distribution Company Ltd Andhra Pradesh
  2. BESCOM Bangalore
  3. BEST Mumbai
  4. Chhattisgarh State Electricity Board
  5. JVVNL – Jaipur Vidyut Vitran Nigam Ltd
  6. JDVVNL – Jodhpur Vidyut Vitran Nigam Ltd
  7. MP Paschim Kshetra Vidyut Vitaran Indore
  8. Reliance Energy Mumbai
  9. Mahanagar Gas Mumbai

Project Oogway | FreeCharge for windows reloaded


We released our windows app mid of last year and our transactions on Windows platform have been growing significantly month-over-month. We went ahead to create some awesome enhancements to the app, like the voice card recharge – which is much loved by our users. After a relatively long pause, we decided to give the windows app a much needed face lift – Instead of making incremental changes, we went ahead and re-imagined the entire experience, ground up  – Project Oogway was born.

One of they key differences in thought that we applied while re-envisioning this app experience was to create a flow that will help our customers to recharge / pay the bills for a ‘person’ as opposed to a ‘number’. We spent significant time analyzing our funnel and customer feedback, which we then applied to create two unique user paths for our new customers and returning customers. Each of these categories of users tend to use our product differently and hence the user flows are now tailored to ensure that they are set up for success, right from the word go.

New user experience

Instead of the classic form based approach to perform a recharge, we now have an enrollment based approach, which helps the user to create easy to understand, reusable cards that makes the recharge extremely simple. The on-boarding is done via an easy to choose screen which allows the user to pick his contacts from the phone address book or by adding it manually to a list of favorites. The favorites can be edited / deleted by the user at any point in time. The user can choose to enter an amount or pick a denomination from our well curated and accurate plans list. The app will magically find out a recharge type (Topup / 3G / Special) from the amount that is entered.

Repeat user experience

The app detects the contact names for any previously recharged numbers the moment you log in. The list of previous recharges is cleanly organized against the name of the contact and simply clicking on a number will take you to a recharge card with the previous denominations prepopulated. Each of the previously recharged entities get their own specialized cards which are intuitive and easy to use.


Also debuting with this app is a brand new “Quickpay” experience where the payment can be initiated from the same screen – there by achieving a true single screen checkout.

Pin to Start

Leveraging the live tile feature of windows phone, each favorite that you add to the app can be pinned as a live tile. The next time you need to recharge a contact / pay your bill, just click on the live tile and you are all set.

You’d notice that this release does not have coupons. We are working very hard re-thinking our coupon experience ground up across platforms and we will be bringing a new and rewarding coupons experience very soon. Watch this space for more updates.

Please download the app from the windows phone store and give it a spin. We really hope you like the new experience and we are eager to hear what you think about the same. If you have any feedback / questions please drop us an email at

Avatars from iconfinder

FreeCharge + Snapdeal = Exciting Times Ahead

Dear FreeChargers,

Today, I am excited to share that FreeCharge, India’s fastest growing mobile transactions platform, is joining forces with India’s largest online marketplace – Snapdeal and together we build the Most Impactful Digital Commerce Ecosystem in India. This is being recognized as one of the most significant acquisitions in the history of the internet industry in the country, making us together the Largest Mobile Commerce Company in India.

FreeCharge & Snapdeal

In just over 4 years, FreeCharge has not only garnered huge amount of brand love but also made mobile recharging and bill payments a very convenient and rewarding experience for more than 20 million users. Mobile transactions on FreeCharge app have grown by 60X in 2014 driven through 10+ Million App Downloads.

With over 85% of transactions coming from mobile, FreeCharge is truly a mobile-first brand. We are grateful for the love and trust you have reposed in us all these years. Below is a quick glimpse of the team that is all set to build one of the finest world class shopping experiences for you.

FreeCharge & Snapdeal teams share their thoughts:


Special thanks to our stellar 200+ member team at FreeCharge for their relentless efforts in this journey and our visionary investors Sequoia, RuNet, Sofina, Valiant Capital Partners and Tybourne Capital Management who backed us all the way.

With this new partnership, we strive to delight you in more ways than ever. We look forward to your continued love and support. Here’s to the exciting times ahead.

Onwards & Upwards,
Kunal Shah

FreeCharge wins Best Consumer Mobile Service & Best eCommerce Website Awards at IAMAI Digital Awards

We are thrilled to announce that FreeCharge has won the 5th India Digital Awards for – Consumer Mobile Service & eCommerce Website in Specialized Category.
The awards were presented to Team FreeCharge at the grand ceremony held in New Delhi on 15th Jan 2015 at the India Digital Summit.

Here are the trophies


The Bangalore team with the award


Celebrations at the Mumbai office

Its a great moment for Team FreeCharge to be chosen as a winner amongst the best in India. Our sincere thanks to our users, customers, partners and supporters who have believed in FreeCharge.
Looking ahead to great times. Keep FreeCharging :)

Introducing Voice Recharge on FreeCharge App for Windows Phone

FreeCharge Windows App

As we continue our efforts to make your recharge experience simpler and faster, today we are happy to introduce Voice Recharge on FreeCharge App for Windows Phone.

Voice Recharge is next step in your recharge experience. No more filling long forms, going through multiple steps or entering never ending details – now a single voice command to your phone will complete your transaction! Just say ‘FreeCharge Me’ or any other voice command you have created and its done. We have included a small video to show you how this works.

How to create a voice card:

On completion of any successful transaction on the FreeCharge App for Windows Phone, you will be shown a option to ‘Save as Voice Card’. You can save the voice card by a nick name of your choice, for eg. – “Me”. Or if you are recharging for your friend (say Alok) you can save as “Alok”. That’s it! You can view all your voice cards in the Menu Option. Make sure you have FreeCharge credits available in your account. That makes your recharges fly.

Next time, use the magic of Cortana (Microsoft Cortana or basic speech recognition capability available in Windows Phone). Long press the search button and say “FreeCharge Me” or “FreeCharge Alok” and respective numbers will be automagically recharged as shown in the video above.

Just pick up your Windows Phone, say your magic words and get your recharge done. More to come, till then Keep FreeCharging :)

Thank you FreeChargers for the 5 Million Downloads

FreeCharge - 5 Million Downloads on Google Play

Today we are extremely happy to announce a huge milestone in our growth journey. Your favourite app – FreeCharge has now completed over 5 Million Downloads for its Android version on the Google Play Store.

We would like to take an opportunity to thank all of you – this includes users, customers, partners, evangelists and supporters who have been with us and helped us immensely by sharing your feedback, insights, bugs (yes that too) and many valuable notes that has helped us stay motivated in our journey to build FreeCharge into a awesome product experience out of India. And with your ongoing support, FreeCharge will continue to accelerate its growth.

Our growth story in Android app has been both exceptional & exponential. Everyday, over 80% of all transactions on FreeCharge happen on Mobile Apps now, at times even crossing 90%. We are humbled and thankful to you for making us no.1 Shopping / eCommerce app in India. We will continue with making your Mobile Recharges & Bill Payment experiences rewarding and delightful.

There are many more interesting things lined up for you in coming days. To begin with, we have selectively started rolling out a new & improved product for our Android users and actively collecting feedback on that. Do feel free to try it out (Download from Google Play), more on that soon once we release the update to everyone.

Once again, Thanks for your continued support. Keep FreeCharging :)