‘LO DO KHATAM KARO’ hits a home run with consumers, says Markelytics

Markelytics Solutions, a leading global Market Research agency recently conducted a consumer research for e-wallets in India and the results have left us thrilled!

Given the heated competition and the need to stand out through high decibel campaigns, this one truly breaks the e-wallet clutter. According to the research, the Top of Mind recall amongst consumers for Freecharge significantly increased from 15% in pre-phase of the Lo.Do.Khatam.Karo campaign to 28% in the post launch phase. Furthermore, the future consideration for Freecharge also increased from 51% in the pre-phase to 65% in post launch phase.

Here’s what Rohan Monteiro, Research Director at Markelytics had to say,

“For an ad to be considered successful it needs to have a tangible impact, either on awareness or on actual sales. This campaign has done both and more importantly the gains in market and mind share are entirely from competitor brands”

You can read the complete article here.